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Grassrootslab is responsible for the most innovative public affairs and online political campaigns in California, and beyond! Please explore this site to learn more about our past, current and future endeavors, or cut to the chase and contact us.
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Need solutions to complex advocacy issues? Whether it's statewide campaigns or local advocacy, GrassrootsLab has the tools and experience to produce results for your organization.
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Websites, Direct Mail, Social Media and more... GrassrootsLab can create and manage your online identity and market your priorities to the audiences that matter.
Robb Korinke
Robb Korinke is a veteran of candidate and ballot measure campaigns across California and beyond. He leads GrassrootsLab's client and campaign activites in Southern California. In addition, he is the Publishing Editor of CaliforniaCityNews.org, CaliforniaCountyNews.org and CaliforniaPropositions.org.
Korinke began his political work on Capitol Hill with the Democratic Congressional Campaign Committee. Upon returning to California he worked legislative and local campaigns before signing on with the League of California Cities during their effort to pass Proposition 1A in 2004.
In 2007, he joined the Orange County Business Council as Communications Director, overseeing all aspects of the organization's interaction with local and statewide media. He also crafted messaging for advocacy efforts on behalf of the business community in Orange County - the nation's fifth largest county.
Throughout his career, Korinke has honed his skills as a writer and an expert in political communications. He has published op-eds under his own name, as well as under those of clients, in the San Francisco Chronicle, the Orange County Register, the Los Angeles Times, the Orange County Business Journal as well as numerous trade and online industry publications.
As a web designer, his work includes CaliforniaCityNews.org, CaliforniaPropositions.org and SaveYourCity.net. He has led online campaigns for state and local candidates and also completed web projects for clients including Los Angeles City Councilwoman Janice Hahn, PG&E and the California Chapter, American College of Emergency Physicians.
He is a graduate of the University of Southern California, where he studied English Literature and Public Policy. He lives in Long Beach, California.