Campaign Management
For over 20 years, GrassrootsLab and its founders have specialized in running data-driven, results-oriented campaigns that help candidates and issues connect with voters, build momentum, and secure victory on Election Day.
Our team of seasoned strategists, media experts, and grassroots organizers craft tailored campaign plans that include message development, digital and traditional advertising, voter outreach, fundraising, and debate preparation. Whether it’s a city council race, a gubernatorial campaign, or a congressional bid, we know what it takes to cut through the noise and resonate with voters.
We leverage cutting-edge data analytics to identify key voter segments, optimize outreach efforts, and maximize engagement. Our digital and social media strategies ensure candidates reach the right audiences with compelling content, while our field operations drive turnout through door-to-door canvassing, phone banking, and community events.
In today’s competitive political landscape, every campaign needs a strong, strategic approach. At GrassrootsLab, we don’t just run campaigns—we build movements, shape narratives, and deliver results. Let’s win together.
Client List
National
The Lincoln Project (2020)
Advocacy Organizations
California Apartment Association
California Cannabis Industry Association
California Police Chiefs Association
California Business Roundtable
California Medical Association
Los Angeles County Business Federation
Inland Empire BizPAC
Carson Chamber of Commerce
Long Beach Chamber of Commerce
Fresno Chamber of Commerce
Labor
California Professional Firefighters
Police Officers Research Association of California (PORAC)
Los Angeles Labor Federation
South Bay Labor Coalition
California State Building and Construction Trades
California Statewide
Yes on Proposition 1A (2004)
Yes on Proposition 90 (2006)
No on Proposition 98 / Yes on Proposition 99 (2008)
Yes on Proposition 22 (2010)
No on Proposition 32 (2010)
Yes on Proposition 30 (2012)
Yes on Proposition 42 (2014)
Voters Right to Know Initiative (2016)
Yes on Proposition 56 (2018)
Villaragosa for Governor (2018)
No on Proposition 15 (2020)
Yes on Proposition 22 (2022)
Yes on Proposition 5 (2024)
Local Government
Jimmy Paulding for SLO County Supervisor (2022)
Hydee Feldstein Soto for Los Angeles City Attorney (2022)
Troy Tanaka for Cypress School Board (2022)
No on Measure RC (Burbank, 2020)
