-
Grassrootslab is responsible for the most innovative public affairs and online political campaigns in California, and beyond! Please explore this site to learn more about our past, current and future endeavors, or cut to the chase and contact us.
-
Need solutions to complex advocacy issues? Whether it's statewide campaigns or local advocacy, GrassrootsLab has the tools and experience to produce results for your organization.
-
Websites, Direct Mail, Social Media and more... GrassrootsLab can create and manage your online identity and market your priorities to the audiences that matter.
Mike Madrid
For over fifteen years, Mike Madrid has been changing the outcomes of political campaigns throughout the country. His active involvement in local, state, and federal races has helped him to develop a keen insight into the successful characteristics of winning campaigns.
Madrid is a nationally recognized expert on Latino voting trends. The completion of his thesis at Georgetown University in Washington DC on Latino voters became the basis for his pioneering work on Latino communications and outreach strategies in California, Texas, Florida and nationwide. He has served as the press secretary for the California Assembly Republican leader and as the political director for the California Republican Party. In 2001 he was named as one of Americas "Most Influential Hispanics" by Hispanic Business Magazine.
Since 2000, Mike Madrid has developed an expertise in local governments in California. He serves as the public affairs director to the League of California Cities and as a strategic adviser to the California Redevelopment Association. In that role he was instrumental in the passage of Proposition 1A (The Local Taxpayer Protection Act) a historic achievement that constitutionally protected local government revenues from state raids. The measure received 84% of the vote - one of the highest percentages in California history. He was also a key adviser in the defeat of Proposition 90 (The Taxpayer Trap).
He founded the California Ballot Measure Training Academy (CBMTA) in 2005 to better educate city officials on the legalities and best practices of public information programs and how they are different from ballot measure advocacy. Over 100 California Cities have participated in the training program. He is a sought after speaker and trainer for cities throughout California. Madrid & Associates is regularly sought out by statewide campaigns seeking local government messaging and support.
Mike Madrid is also responsible for the "League Partner" program, an organization of private industry groups that works to better the financial and civic health of cities in California. Madrid & Associates also represents private sector clients in their outreach efforts with city governments.
Mike Madrid is the editor and publisher of California City News (www.californiacitynews.org), a blog dedicated to "the best politics, policy and practices of local government in California".