Mike Madrid is a nationally recognized political consultant with an expertise on Latino voting trends and voter behavior. Madrid has been a pioneer in Latino communications and outreach strategies in state, local, and national political campaigns. A graduate of Georgetown University, he served as the press secretary for the California Assembly Republican leader, as the political director for the California Republican Party, and as senior adviser to both Democrats and Republicans.
In 2020, Madrid co-founded the Lincoln Project, a Republican anti-Trump organization that became one of the most successful Political Action Committees in US history. Madrid was a co-director of the Los Angeles / USC Times Poll and in 2013, was appointed to the Board of Directors of the American Association of Political Consultants (AAPC). Mike was an adjunct lecturer on Race, Class and Partisanship at the University of Southern California and awarded the UnidosUS Capital Award in 2023 by the oldest Latino Civil Rights organization in the country. He continues his work against the rise of global authoritarianism through his political work domestically and internationally.
Madrid is the author of “The Latino Century”, published by Simon and Schuster released in Spring 2024. He is also co-host of the Latino Vote Podcast.
Madrid served as the public affairs director to the League of California Cities. In that role, he was instrumental in the passage of Proposition 1A (The Local Taxpayer Protection Act), a historic achievement that constitutionally protected local government revenues from state raids. The measure received 84% of the vote—one of the highest percentages in California history.
In 2011, Madrid helped develop the Leadership California Institute, an organization dedicated to educating and training future legislators before they get in office. He is regularly sought out by statewide campaigns seeking key messaging and support.
Mike Madrid is a board member of the American Association of Political Consultants (AAPC).
Co-Founder / Principal
Mike Madrid
The Latino Vote Podcast
Released by Simon & Schuster, The Latino Century sees veteran political consultant Mike Madrid using thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?
By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.
The Latino Century
Released by Simon & Schuster, The Latino Century sees veteran political consultant Mike Madrid using thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?
By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.