Robb Korinke is a veteran political consultant specializing in candidate and ballot measure campaigns across California and beyond. As the co-founder and Principal at GrassrootsLab, he leads client and campaign activities in California, and specializes in state and local government campaigns, voter communications, outreach, and grassroots organizing. He has been recognized by the American Association of Political Consultants (AAPC) for his work in both direct mail and television advertising.

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He has consulted for Fortune 500 companies, including TIAA CREF, Scotts Miracle Gro, Edison International, Lockheed Martin and others. He also advised non-profits, labor unions and some of the leading advocacy associations in California, including the California Medical Association, California Charter Schools Association, California State Building and Construction Trades, and many others.

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He also has deep ties in local government, having served four years as the Executive Director of the Los Angeles League of Cities and has worked with dozens of cities, counties and tribal nations on revenue issues and other communications efforts. His recent efforts include the Counties of Madera, Mariposa, Orange and Los Angeles, as well as Cities of La Canada Flintridge, Santa Barbara, Turlock, Monterey Park, Palm Desert, Pismo Beach, Foster City, Sebastopol, Santa Ana, Oxnard, Goleta, Agoura Hills, and Sacramento. He is a co-founder of both CaliforniaCityNews.org and CaliforniaCountyNews.org.

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From 2014-present Korinke has been the PAC Director for the Los Angeles County Business Federation as well as the Inland Empire BizPAC. As part of this work, he has led more than 150 successful independent expenditure campaigns. As a General Consultant, he has secured victories for candidates across the state and at the City, County and School Board levels. He also served as Political Director to former LA Mayor Antonio Villaragosa and is a co-editor of the California Target Book.

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Robb serves on the board of the American Lung Association in Los Angeles and was also a consultant for the Proposition 56 Tobacco Tax campaign in 2016, making numerous public appearances on KPCC, Good Day LA and other public affairs programs.

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He lives in Long Beach, California, where he is member of the Long Beach Rotary Club and served as Chair of then-Mayor Robert Garcia’s Technology & Innovation Commission. He also served on the Board of Directors of the University of Southern California Athenian Society, his alma mater.